NBC has denied banning Olamide, Davido, and 9ice’s song.
The National Broadcasting Commission (NBC) has come out to deny the news that reported that they banned Olamide’s WO and WAVY LEVEL, Davido’s FALL, and 9ice’s LIVING THINGS.
According to the Director of broadcast monitoring, Idachaba Armstrong, the commission has nothing to do with the news of the ban.
“First of all, NBC is a commission, not a corporation. No one at NBC issued a statement to the effect. We can’t be issuing a statement on every album released in his country. The broadcaster has the responsibility to do the needful. NBC does not ban songs. We don’t have any business with the artists. It is left for NBC to tell stations to ensure the songs and videos are fit for broadcast before putting them on air.”
“It is the responsibility of broadcasters to ensure they don’t come on air. They are supposed to do what is called gate-keeping and they should have editorial control over their content. But broadcasters now carelessly air songs without exercising that editorial discretion. They abdicate that responsibility and then expect us to start chasing them.” he said